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In a world where more and more consumers are looking to buy sustainable and eco-friendly products, it's crucial to know how to spot greenwashing to make sure you're getting eco-friendly furniture. This article explores what greenwashing is, how to spot it, and why choosing eco-friendly furniture is more important for the planet and your health.
Greenwashing is a deceptive marketing practice used by some companies to portray themselves as being more environmentally friendly than they really are. It consists of exaggerating or falsely claiming commitments or actions in favour of the environment in order to attract consumers who are sensitive to environmental issues. Companies may use uncertified green labels, vague terms or focus their communication on minimal actions to disguise an overall negative environmental impact. The aim is to take advantage of the growing trend among consumers to favour sustainable products, without actually making the necessary efforts to be truly eco-responsible.
Not all labels are created equal. Some labels are serious and verified by independent bodies, while others are created by the companies themselves to be misleading. Look for reliable certifications.
Companies that practice greenwashing often use vague terms such as ‘natural materials’ or ‘eco-friendly’ without providing any details.
Look for precise information on the materials used and give preference to those that you know come from recyclable or sustainable sources.
Example: Particleboard such as MDF is difficult to label ‘ecological’ because it often contains glues and resins that can emit volatile organic compounds (VOCs).
Caution: It is essential to carefully analyse the percentage of materials described as ‘recycled’, ‘sustainable’ or ‘ecological’ in the manufacture of furniture. Some manufacturers may claim that their products are ‘eco-friendly’ based on the use of a small percentage of recycled materials, while the rest of the components are far from sustainable.
A company that is truly committed to sustainable development will do more than just green one or two products. It will adopt a global approach that includes waste reduction, energy efficiency and ethical working practices. Check out the company's website and sustainability reports to assess its real commitment.
Eco-friendly furniture is often made from sustainable and/or recycled materials, which reduces its carbon footprint.
What's more, production processes are generally less energy-intensive and less polluting.
By choosing eco-friendly furniture, you are helping to reduce greenhouse gas emissions.
Eco-friendly furniture is designed to last. It is often made using high-quality materials and a certain amount of know-how, which extends its lifespan.
What's more, eco-furniture companies often offer spare parts to repair furniture that has gone wrong.
By buying French eco-friendly furniture, you are supporting companies that adopt ethical and responsible working practices. This includes fair working conditions, a fair wage for workers and respect for human rights.
Your purchase can therefore have a positive impact on local communities and workers in the sector.
The manufacture of eco-friendly furniture is based on the use of non-harmful materials and processes that respect the environment and your health. This approach makes it possible to limit toxic emissions and offer safe products for the whole family.
Before you buy, take the time to research the company and its environmental practices. Consult reviews, sustainability reports and specialist websites for reliable information. Look for reliable certifications such as the PEFC label for wood or the European Ecolabel.
Don't hesitate to ask questions and/or request the certifications to which the company complies. Ask for details of the materials used, manufacturing processes and certifications. A transparent and committed company will be happy to provide this information.
By learning how to spot deceptive practices and identify genuine eco-friendly furniture, you are helping to protect the environment and support ethical practices. Choosing eco-friendly furniture is an excellent way of reducing your carbon footprint, supporting responsible businesses and enjoying sustainable, quality products.
By being aware and informed, you can make choices that have a positive impact on the planet and future generations.
At ABC Meubles, we are committed to offering eco-responsible solutions at every stage in the manufacture of our furniture. Here's how we integrate eco-design into our products: